Images are part of how pages get built. When the agent creates a page, it places photos from your library if they fit; everywhere else it adds an image placeholder holding a written description of the image to generate, along with whichever of your brand references it expects to be useful.
Fill a placeholder
Click a placeholder and choose Generate with AI. The description is written for you — generate as-is, tweak it first, or take one of the 💡 prompt ideas suggested from what the page is about. The attached references steer the result, so an image meant to show your crew or your truck comes out looking like yours — remove any of them before generating if they don't belong.
Have a real photo instead? Choose Upload or pick from library.
Generate an image anywhere
The most direct route: drag an Image onto the page from the Insert panel, click Generate with AI on its toolbar, and describe what you want. You can also ask in the agent panel's chat — it generates and places images, including your own photos dropped into the conversation.
Once an image is on the page, you can keep working on it — describe changes, swap it, or remove its background. See Editing images.
Keep images true to your business
Generated images follow your Image guidelines and draw on your reference photos, so what appears on your pages looks like your company. Set both up in Brand references and image guidelines.